INFLUENCE OF MARKETING ON CHILDREN'S EATING BEHAVIOR

Authors

  • Kaila Reis da Silva Universidade Federal do Amazonas – UFAM
  • Verena Silva Lima Universidade Federal do Amazonas – UFAM
  • Regina Coeli da Silva Vieira Universidade Federal do Amazonas - UFAM

DOI:

https://doi.org/10.51891/rease.v9i11.12575

Keywords:

Children. Food publicity. Feeding behavior. Feeding behavior.

Abstract

 Childhood is the first phase of life, extending from birth to incomplete 12 years of age. Marketing is defined as a set of strategies used to create or explore a specific product, with the aim of meeting customer needs and generating profits. The promotion of health and well-being in children is seen as an effective strategy, given that the experiences during this life stage can shape eating behaviors. Therefore, the objective of this study is to develop a systematic review on the influence of marketing on children's eating behavior. To achieve this, the PRISMA methodology was adopted, which is based on reporting the key items of a topic of interest in systematic reviews and meta-analyses. In the search for scientific articles, 318 publications were found, of which 305 were excluded for not meeting the established inclusion criteria. In the end, 13 articles were included in this study. Through the results and discussion, we conclude that the influence of marketing on children's food is an important issue due to illegal advertising and problematic promotions used by food companies to attract this audience, leading them to consume highly processed products. This results in their diet having low and concerning nutritional quality, directly affecting the development of children's eating habits worldwide.

Author Biographies

Kaila Reis da Silva, Universidade Federal do Amazonas – UFAM

Graduanda em Nutrição pela Universidade Federal do Amazonas – UFAM/Instituto de Saúde e Biotecnologia – ISB.

Verena Silva Lima, Universidade Federal do Amazonas – UFAM

Nutricionista; Mestra em Ciência de Alimentos pela Universidade Federal do Amazonas – UFAM; Doutoranda em Alimentos e Nutrição pela Universidade Estadual de Campinas – Unicamp; Professora Adjunta III do curso de Nutrição na Universidade Federal do Amazonas - UFAM/Instituto de Saúde e Biotecnologia – ISB.

Regina Coeli da Silva Vieira, Universidade Federal do Amazonas - UFAM

Nutricionista; Mestra em Nutrição e Doutora em Ciências da Saúde pela Universidade Federal de Alagoas – UFAL; Professora do curso de Nutrição na Universidade Federal do Amazonas - UFAM/Instituto de Saúde e Biotecnologia – ISB.

 

Published

2023-12-11

How to Cite

Silva, K. R. da, Lima, V. S., & Vieira, R. C. da S. (2023). INFLUENCE OF MARKETING ON CHILDREN’S EATING BEHAVIOR. Revista Ibero-Americana De Humanidades, Ciências E Educação, 9(11), 2229–2254. https://doi.org/10.51891/rease.v9i11.12575