THE CULTURAL DIPLOMACY IN THE LULA GOVERNMENT (2003-2011)

Abstract

After the wave of globalization in the world, cultural diplomacy has become a tool of extreme interest for the foreign policy of international actors. The tool consists in the use of culture as an object to build the image of an actor at an international level, with the function of generating cultural approximation, reducing distrust, and fostering relationships between actors in order to benefit political-economic ties. This article aims to analyze cultural diplomacy during the Lula government, seeking to understand its purposes and strategies. The methodology used is through the bibliographic review of specialized literature and documentary analysis based on academic works and books. The result found was that the Lula government's cultural diplomacy sought to build the image of a conflict mediator Brazil, always seeking the way of dialogue. Finally, reflection on the functioning of the tool mentioned in a vast country with many cultures such as Brazil is instigated.