DIGITAL MARKETING STRATEGIES AS A TOOL TO BOOST SALES IN A SMALL COMPANY

Abstract

With technological advances, social media has emerged, and with it digital marketing, which brings new tools capable of promoting greater interaction between organizations and consumers. Digital marketing has become a crucial part of business strategies for companies worldwide. Two platforms that have gained prominence in this scenario are WhatsApp and Instagram, which play essential roles as social networks for contact with customers. Together, WhatsApp and Instagram offer companies the opportunity to build closer relationships with customers. They allow quick and personal communication, which is essential in a world where customer experience plays a central role in loyalty. The objective of this article is to present the uses of WhatsApp and Instagram as communication tools to boost sales in a small company. Based on this premise, bibliographic research will be used, grounded in and supported by books, scientific articles, dissertations and other publications related to digital marketing and consumer behavior on social networks, together with interviews with small entrepreneurs.