PHARMACEUTICAL INTERVENTION IN SELF-MEDICATION AMONG YOUNG PEOPLE AND ADULTS

Abstract

This article aims to discuss the appreciation of the brand's defense strategy and its reputation for the corporate institution's image in the face of attacks and criticisms of the quality of its products and services, inevitably exposing its brands in social networks. The work evaluates the interaction of the organizations with the users in order to fulfill the mission of defending To analyze the practice of self-medication among young and adult populations, identifying associated factors, health consequences, and the pharmacist's role in mitigating risks. Methodology: A descriptive, exploratory, and quantitative study was conducted through a review of 19 articles on self- medication, retrieved from the Lilacs, Bireme, and BVS databases. Of these, 10 articles were selected for analysis, excluding duplicate, outdated, or off-topic studies. Results: The review identified that the most commonly misused medications include analgesics (52.05%), anti- inflammatory drugs (17.81%), and antibiotics (5.91%). Self-medication is associated with various factors, such as difficulties in accessing medical consultations, recommendations from family and friends, and online information. The consequences identified include intoxications, adverse reactions, kidney and liver overload, and bacterial resistance. Conclusion: Self-medication poses a significant public health risk, leading to adverse effects, hepatic overload, and microbial resistance. Pharmacist supervision is essential to promote the safe and appropriate use of medications and prevent complications associated with self-medication. their brand in the face of judgments that may negatively expose the products and services of the brand that over the years struggles to survive the current economic situations of the country.