THE IMPORTANCE OF FINANCIAL MANAGEMENT IN OPTIMISING PRODUCTION PROCESSES

Resumo

This study analyses the relevance of financial management as a strategic tool for optimising productive processes in organisations, focusing on cost reduction, efficiency improvement, and sustainability promotion. The research sought to answer how financial management contributes to enhancing productive operations by integrating principles such as cost control, budgeting, and cash flow analysis into organisational practices. A qualitative, deductive, and exploratory methodology was employed, combining theoretical analysis and case studies to address challenges, opportunities, and trends in financial management. The findings indicate that the strategic application of financial management enhances operational efficiency, facilitates resource allocation, and promotes the integration of innovative and sustainable practices. The analysis identified barriers such as organisational resistance and knowledge gaps, while also highlighting artificial intelligence and big data as emerging solutions. The study concludes that financial management, by aligning financial strategies with operational goals, plays an essential role in organisational competitiveness and sustainability. This research contributes to academic and practical advancements by demonstrating how financial management can transform productive processes and adapt to the demands of a dynamic business environment.