O PERIGO DO MARKETING NO INCENTIVO À AUTOMEDICAÇÃO DE ANALGÉSICOS

Abstract

Medications are responsible for contributing to the patient's health and well-being, when they are not well administered to the probability of risks and events of adverse events, causing even greater problems or the patient's own death. And when these drugs are potentially dangerous, it may atheist the greater number of events that will prolong complications, managing other demands for the use of drugs without a prescription. In Brazil, a significant part related to inadequate use of medications, generate intoxications or demand for other types of complications. In addition, medications for their consumption are mandatory to be prescribed and when there are no, they end up generating problems for hospitals in which they spend 15 to 20% of their budgets to solve the complications caused by their misuse. The promise of relief from rapid suffering is inherent in the advertisements and marketing of pharmaceutical industries. The requirements for the rational use of medicines are complex, and for them to be executed, they must count on the participation of all, including patients, health professionals, legislators, policymakers, industry, commerce and government.