ANALYSIS OF BRAZIL'S GROWTH POTENTIAL IN THE HAIR COSMETICS SECTOR ABROAD

Abstract

In a globalized era in which borders are getting smaller and smaller, the presentation of Brazilian products across borders, in this case cosmetics, from the Greek kosmetikós, has the scope of this work to present the hair line as a theoretical basis. The beauty sector is an emerging market that is providing Brazil with significant growth, positioning it as one of the major commercial centers in the cosmetics industry. This article proposes, through research, to present the expansion of exports and the popularity of Brazilian hair cosmetics in the international industry and its potential future growth, highlighting what is rarely disseminated, that Brazil has had a major impact on the global beauty and aesthetics industry. This impact is receiving more and more recognition in the form of awards and partnerships with major markets such as New York, Paris, Canada and the Middle East. It also discusses how hair straighteners and relaxers have often caused irreversible damage to consumers, cases which have boosted the acceptance of afro hair. It also looks at how this situation has boosted trade in Brazilian products aimed at this audience abroad, since the country has a vast ethnic diversity, which contributes to brands specializing in developing products for different hair curves, making them stand out from other foreign competitors. The export of hair products drives the national economy and brings renown to the market, opening more and more doors for the national cosmetics industry. Thus, the theme of exports with an emphasis on hair cosmetics tends to awaken the perception of the greatness of the beauty sector and how Brazil can be part of the international vanguard, joining the great commercial exponents of today.