LEAKAGE OF PERSONAL DATA IN TIMES OF INSTANT INFORMATION

Abstract

In today's interconnected world, data has become an invaluable asset, fueling innovation and economic growth. However, this vast trove of personal information also raises critical privacy and security concerns. In response to these growing concerns, Brazil enacted the General Data Protection Law (LGPD), also known as the General Data Protection Law, in 2018. This landmark legislation aims to safeguard the rights and privacy of individuals, while also which promotes a responsible approach to data handling practices. This article investigates the social significance of the LGPD, examining its role in shaping the contemporary data protection landscape. Through a comprehensive analysis of bibliographic and documentary sources, we explored the pre-LGPD era, characterized by a legislative void in data protection. The introduction of the LGPD marked an inflection point, bringing all data processing activities under the purview of the country's legal framework. The study highlights the pressing need for LGPD, emphasizing the immense economic value of personal data. It highlights the imperative need to protect data subjects, ensuring that their rights and privacy are not violated. The LGPD emerged as a timely response to the challenges faced by individuals and organizations in the digital world. Enacted in 2018, the LGPD came into force after a grace period known as vacatio legis. This study investigates the evolution of the LGPD's impact on society, evaluating its effectiveness in addressing the concerns it was designed to mitigate.