INTELIGÊNCIA EMOCIONAL COMO FERRAMENTA ESTRATÉGICA NA GESTÃO DAS CORPORAÇÕES

Abstract

ABSTRACT: The advance of the idea that intelligence, to become complete, needs to consider emotions, occurred after the publication of the book written by psychologist and PhD Daniel Goleman, in 1995, becoming, increasingly, of great relevance to the corporate world, where many people aspire to gain prominence and, consequently, success, with this, many companies have realized that just the ability to perform work activities is not enough, without being careful with human relationships and behavior, without taking into account the influence of emotions in relationships and attitudes, placing Emotional Intelligence or EI as one of the main tools in the search for professional and organizational progress, consolidating itself as a great ally in obtaining competitiveness gains, enabling more harmonious and interactive work environments, increasing the productivity and adding greater value to the final product. The present work aims to demonstrate the importance and advantages of this theme in the business world, through bibliographical research.