DEVELOPING A WEBSITE FOR MARKETING HANDMADE PRODUCTS: A CASE STUDY OF THE ARTESAN SOUL PROJECT

Abstract

This article presents the development of a website aimed at marketing handcrafted products, called Artesan Soul. Therefore, the main objective of the article is to present the creation of an accessible, intuitive, and secure digital platform that enables the promotion and sale of items produced by local artisans. The methodology used involved a case study, descriptive qualitative analysis, and the waterfall model for development. The results demonstrated that the system developed with the Bootstrap framework for the visual interface and Spring Boot for security and API communications facilitates the buying and selling process. It is concluded that the development of the website helps contribute to the appreciation of craftsmanship and the strengthening of the regional creative economy.