PHARMACY DIGITAL 4.0: INTEGRATING ONLINE PHARMACEUTICAL SERVICES INTO TELEMEDICINE PLATFORMS.

Abstract

The article addresses the digital transformation in pharmacy, highlighting its evolution into a hub for broader health services through digital pharmacy. Resolution CFF No. 585/2013 regulates the clinical responsibilities of pharmacists in Brazil, including the provision of clinical pharmacy services online. The integration of digital pharmacy with telemedicine, driven by Law No. 13,989/20, enables efficient communication among healthcare professionals. The objective is to understand the benefits of digital pharmacy, overcoming geographical and temporal limitations, emphasizing its relevance for healthcare professionals and policymakers. In the methodology, a bibliographic approach was adopted, analyzing digital pharmacies integrating online services with telemedicine. The results show that digital pharmacy offers expanded and personalized access, overcoming geographical barriers. It excels in managing chronic diseases, with improvements in control indicators. Integration with telemedicine received positive acceptance from users, providing convenience and personalization. Practical implications include a more comprehensive and coordinated approach to care, strengthening care continuity. Theoretically, the synergy between digital pharmacy and telemedicine transforms healthcare services, promoting active patient participation. Challenges involve data security and continuous training for healthcare professionals. The article suggests that the integration of digital pharmacy with telemedicine meets user expectations, offering benefits in managing chronic conditions. The expansion of these services points to a promising future at the intersection of technology and health, highlighting opportunities to enhance online pharmaceutical care.