HARMFUL EFFECTS OF ELECTRONIC CIGARETTES: A COMPARATIVE BIBLIOGRAPHICAL REVIEW AND ITS IMPACTS ON HEALTH

Abstract

Electronic cigarettes (ECs), also known as vapes, juuls, smoks, and pen-drives, were introduced to the market with the promise of being a less harmful alternative to conventional cigarettes and an aid in smoking cessation. However, their rapid dissemination, especially among young people, has raised increasing concerns within the scientific and public health communities. This article aims to analyze the toxicity and harms associated with the use of electronic cigarettes, comparing them with traditional cigarettes and reviewing recent literature on their health impacts. It will address the substances present in these devices, their effects on the respiratory, cardiovascular, and oral systems, as well as their role in smoking initiation. The methodology employed was a narrative and descriptive bibliographic review, based on scientific articles published in recent years. The results show that, despite industry claims, electronic cigarettes contain toxic and carcinogenic substances, and their use is associated with a range of health problems, debunking the idea that they are harmless. Reputation for the corporate institution's image in the face of attacks and criticisms of the quality of its products and services, inevitably exposing its brands in social networks. The work evaluates the interaction of the organizations with the users in order to fulfill the mission of defending their brand in the face of judgments that may negatively expose the products and services of the brand that over the years struggles to survive the current economic situations of the country.