DEVELOPMENT OF PERSONALIZED EDUCATION PLATFORMS USING AI: ADVANCES AND PERSPECTIVES IN THE BRAZILIAN CONTEXT

Abstract

The implementation of personalized education through Artificial Intelligence (AI), especially in the Brazilian educational context, represents a crucial advancement in the transformation of the educational process. With that in mind, this study aims to analyze the impact of this innovative approach on adapting to the individual needs of students. To achieve this, a qualitative methodology is employed, based on literature review and case studies. Furthermore, it is elucidated that, as a result, it has been observed that AI has increasingly played a fundamental role in personalizing teaching, adapting it to each student's specific characteristics, increasing engagement, and consequently enhancing academic outcomes. These findings highlight the potential of AI to influence the future of Brazilian education, particularly by promoting an ever-evolving educational environment.