FINANCIAL MANAGEMENT OF EVENTS

Abstract

This study analyzed financial management strategies to reduce operational costs in events without compromising the quality of the participant experience. The objectives were to identify effective tools for financial planning and control and to analyze successful cases of cost reduction. The methodology consisted of a qualitative descriptive research based on a literature review and analysis of relevant authors. It was concluded that financial management is essential for the success of events, requiring integration with other areas, the use of technology, and ethical practices. Financial efficiency ensures economic viability and quality, promoting sustainability and professionalization in the sector.