Silva M de LC da. FROM MIX MANAGEMENT TO VALUE CO-CREATION: AN ANALYSIS OF STRATEGIC ADVANTAGE IN PREMIUM RETAIL THROUGH THE APOLÓNIA CASE STUDY. REASE [Internet]. 2025 Jul. 16 [cited 2026 Oct. 8];11(7):1895-907. Available from: https://periodicorease.pro.br/rease/article/view/20361