Silva, Emanuelly Santos, Gustavo Souza de Melo, and Emanuel Vieira Pinto. 2026. “THE PERCEPTION OF MANAGERS ON THE PSYCHOLOGY OF COLORS IN BRAND POSITIONING IN THE RETAIL SECTOR OF ITAMARAJU-BA”. Revista Ibero-Americana de Humanidades, Ciências E Educação 12 (5): 1-17. https://doi.org/10.51891/rease.v12i5.26779.