Santos, R. C. dos, Silva Junior, E. M. da, Dias, A. R., Luna, C. de M., & Azevedo, D. S. (2026). ANALYSIS OF MARKETING STRATEGIES AND COMPETITIVE DIFFERENTIATION OF LOCAL SUPERMARKETS FACING THE ARRIVAL OF LARGE CHAINS IN GURUPI, TOCANTINS. Revista Ibero-Americana de Humanidades, Ciências E Educação, 12(6), 1-16. https://doi.org/10.51891/rease.v12i6.28066