Silva, L.G. da and Borges, C.M. 2024. THE IMPORTANCE OF THE 4 PS OF MARKETING AS PROMOTIONAL STRATEGIES FOR THE SUCCESS OF MICRO AND SMALL BUSINESSES. Revista Ibero-Americana de Humanidades, Ciências e Educação. 10, 12 (Dec. 2024), 4123–4142. DOI:https://doi.org/10.51891/rease.v10i12.17692.