Santos, J.M. dos et al. 2024. ARTIFICIAL INTELLIGENCE IN MARKETING PLANNING: CUSTOMIZING STRATEGIES AND FORECASTING CONSUMPTION TRENDS. Revista Ibero-Americana de Humanidades, Ciências e Educação. 10, 12 (Dec. 2024), 3351–3381. DOI:https://doi.org/10.51891/rease.v10i12.17623.